Although it seems contradictory, the situation of economic crisis has led to an increase in the demand for aesthetic treatments -especially facial rejuvenation- among middle and lower class people, who believe that improving their physical appearance can increase their chances of getting a job.

Experts say that in the last year they have observed how the tendency to undergo aesthetic treatments such as Botox has increased, which does not involve a large economic outlay and offers immediate results (although its effect disappears after five or six months) or the hyaluronic acid.

The profile of those who want to improve their image responds to women aged between 38 and 48 who are looking for work or fear losing what they have

The profile of people who now turn to aesthetic centers to improve their image responds to women aged between 38 and 48 who are looking for work or fear losing what they have. Although it has also increased the number of men who resort to these treatments after a breakup or sentimental labor issues.

With the increase in life expectancy, the interest of the population to prolong youth has also increased, and to this we must add the social, advertising and media pressure, which makes people, and especially women, feel little satisfied with their image and try to improve it. In the world of work, the situation is not different, and in addition to training and experience, appearance also counts.

Hyaluronic acid, which is used to moisturize and rejuvenate the skin of the face, is the preferred treatment for women, followed by botox injections, which most men choose. According to experts, people seeking work want to make a good impression in a job interview and increasingly consider these treatments as an aid to improve their quality of life and their relationships with others.

Cosmetic Surgery And Procedures Market Future Demand & Growth Analysis with Forecast up to 2024 (November 2019).